Shelley King serves as Executive Director, eCommerce Product Portfolio for NCR Voyix – the leading global provider of digital commerce solutions transforming retail stores and restaurant systems with comprehensive, platform-led SaaS and services solutions. In her role, Shelley supports the world’s leading restaurant brands by delivering individualized experiences that drive loyalty, increased store visits, increased spend, and conversion to new and profitable menu items. Shelley is a technology leader with 20+ years of experience building differentiated products that drive revenue, engagement and retention for companies including Coca-Cola, Diageo, Facebook and more.
Sessions for Shelley King
Data-Driven Dining: Leveraging AI/ML Models for Guest Individualization
Location: Grapevine 2-3In the evolving landscape of customer engagement, traditional marketing, like coupons and punch cards, are falling flat. Today's customers expect restaurant brands to know their menu favorites, dietary restrictions, and flavor profiles. In this session, we’ll explore how AI and machine learning technology delivers individualized experiences that drive loyalty, increased store visits, increased spend, and conversion to new and profitable menu items. Join us to learn practical examples on how brands are embracing individualization to create memorable experiences to delight customers and keep them coming back.
Vice President, Platform & Product Strategy
NCR Voyix
Executive Director, Commerce Solutions
NCR Voyix
Shelley King
NCR Voyix