Deena McKinley

Deena has over 20 years of experience working with leading QSR and Fast Casual brands, helping restaurants create data-driven marketing and digital strategies to increase customer engagement and improve financial performance. Most recently, Deena was Chief Experience Officer for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches, two iconic New England brands with over 100 locations in the Northeast. In her role, she oversaw digital, strategic marketing, technology, catering, and guest experience, leading the digital transformation of these legacy brands through the implementation of a new online ordering platform, app, and loyalty experience. Previously, Deena was Chief Experience Officer at Mobivity, providing multi-unit restaurants like Subway, Sonic, and Dairy Queen a platform to increase retention, guest engagement, frequency and spend. Deena was also Chief Client Officer at Zimmerman Advertising, working with restaurant clients such as Papa John’s Pizza, Boston Market, and Firehouse Subs.