Explore technology adoption from the perspective of franchisors and franchisees! This session delves into the concept of Friction vs. Focus and will examine the best practices that can be employed to negate negative responses to tech pushbacks such as fees, charges, or change. We'll dive deep into the challenges of introducing new technologies and how they can be overcome to maximize the benefits of technology adoption.

Rich Shank from Technomic takes us on a data-driven session exploring the current and evolving landscape of restaurant technology trends. This session is packed with up-to-date data and research from recent studies

Is Texas an incubator for Restaurant Tech Innovation?  Hear from some of the hottest Texas-based operators who are using new technologies to their operational advantage to gain national recognition! In this two-part session, we will lean into audience participation to help kick things off.    

(Part 1) Game Show- Texas Trivia- with Host Rev Ciancio
Get ready to have some fun!  A Panel of Operator Leaders will be put to the test, and our audience will help vote who knows the Lone Star State the best!  

(Part 2) Industry Innovation Discussion- Moderated by Emily Knight, CEO of the Texas Restaurant Association
From labor efficiencies to growth strategies, these Texas-based operators are putting technology at the forefront of their business.  Learn what new developments might be coming down the pipeline.